$400K+ Saved for Moloco
Combine that fun little rectangular device that does everything with a company that is focused on getting businesses to show up in safe and relevant ways on it, and you've got a recipe for great success! What started out as a project based partnership turned into years of working together to bring a little bit of fun to the world of B2B ad products.
Management
Branding
Events
Motion Design
Illustration
That's not to say we didn't face any challenges along the way. Uncertain budgets, changing narratives, shifts in leadership, and unclear objectives. Even against the odds we created consistency where there was none and helped teams manage their workloads and budgets by calling out inefficiencies and enabling teams to bypass work funnels.
+3X
Brand Lift and
Click Through Rate
Across Campaigns
+4X
Reduction in
Production Time
*saving $400K+ per year
+4X
Increase in
Campaign Output
*100+ Leads per quarter
JJ Gray
Creative Director, Moloco
"Thank you for all that you do for us. Having you here has been huge for our team."
Kenya Bravo
Art Director & Senior Designer, Moloco
"Working with you has been a pleasure, I'm so glad we have you on the team! And in the new year i'd love to collaborate with you more! I know thats a tough one since we're always just reacting and closing things out quickly."
We started by creating consistency in the approach to editorial illustration with a more flowing, iconic, and overall ownable style, compared to the previous, that ladders up to the brand we were creating.
Starting point
Some Kid Studio was asked to create a logo celebrating the 10th anniversary of Moloco. Celebratory yet sophisticated while keeping the Moloco name and brand front and center. The final design aimed to simply incorporate the base brand color and to work at small and large sizes for various applications from presentations to company swag.
While partnering with Moloco we created a set of brand guidelines to create clarity for the company and to serve as a compass that assures the brand will remain consistent visually, in messaging and tone, and across all touch points.
Like any tech company, Moloco attends numerous events throughout the year. And they like to show up with something more than just sales people and product information. From the oh-so-popular tee-shirts to some things that are just a little different that we've suggested.
